Our Origins

HD Cutz is Where Style Becomes a Revolution. From Jamaica’s vibrant roots to London’s trendsetting streets, we set the standard in cutting-edge hair and beauty.

Founded by the visionary Sheldon Edwards, HD Cutz began with a single barber chair and a passion for excellence. Today, it has grown into a flagship shop in South London, renowned for its relentless innovation and dedication to the craft. Our story is one of humble beginnings, but our reach now spans the globe, attracting an exclusive clientele that includes elite athletes, top footballers, and A-list celebrities. Each client at HD Cutz experiences a personalized, luxury service that exemplifies the HD touch.

From barbering in Clarendon, Jamaica to an elite global clientele; Sheldon has always understood the importance of excellent customer service, the maintenance of high professional standards and the importance of an excellent highly skilled team.

HD Cutz HQ on Lavender Hill London is the headquarters to our premier hairstylists who are champions in their field. HD Cutz has a trendsetting fashion line, growing product range, branded accessories and many high end collaborations.

Our London HQ is the ultimate setting for a luxuriously modern and very personal hairstyling experience. We look forward to welcoming you.